As part of my bachelor’s thesis, I delved into the complex world of Search Engine
Optimization (SEO), focusing on buechercheck.net, a blog site dedicated to book
summaries. Through meticulous research and analysis, I set out to decipher the
impact of SEO techniques on website performance and user engagement,
overcoming challenges and discoveries that have shaped my understanding of
digital marketing strategies.

Search buechercheck.net (own screen capture)

Exploring the Initial Landscape

To begin my research, I conducted a comprehensive situational analysis of
buechercheck.net, using tools such as Google PageSpeed Insights and Google Search
Console to gather key metrics. The analysis revealed significant technical challenges with
the implementation of the website, which led to the decision to rebuild the website with
Webflow. This strategic move aimed to fix the underlying issues and improve the overall
performance of the website to set the stage for a transformative journey.

Navigating the Complexities of SEO

As I delved deeper into the correlation analysis of blog metrics such as page size and
speed with data from Google Search Console, I discovered the intricate interplay of factors
that influence SEO performance. Although there was a notable increase in clicks after the
relaunch, the study highlighted the multi-faceted nature of SEO and emphasized that
search engine ranking success is not dependent on a single factor. This finding underlines
the importance of a holistic approach to website optimization, combining technical
expertise with the creation of compelling content.

Optimization Strategies and Content Refinement

Through careful optimization strategies, I revised titles, meta descriptions and article texts
on buechercheck.net with the aim of improving relevance and findability. By integrating
appropriate keywords identified with the Google Keyword Planner and using insights from
Google search suggestions, I fine-tuned the website content to match popular search
terms. Incorporating specific keywords such as ”evening routine” based on Google search
results for book summaries such as ”The 5 AM Club” is an example of the strategic
approach to improving content that maximizes visibility and engagement.

Lessons Learned and Future Endeavors

In conclusion, my journey with buechercheck.net served as a profound learning
experience, highlighting the critical importance of a robust technical foundation and the
creation of user-centric, demand-driven content for effective SEO implementation. The
study not only deepened my understanding of SEO dynamics but also instilled in me a
passion for continuous learning and adaptation in the ever-evolving digital landscape.
Moving forward, I am inspired to explore new horizons in SEO, armed with valuable
insights and a renewed commitment to digital marketing innovation.

Closing Reflections

As I reflect on the challenges overcome and the discoveries made throughout my bachelor
thesis journey, I am grateful for the opportunity to navigate the SEO landscape with
buechercheck.net. The experience has not only enriched my knowledge but has also
fueled my enthusiasm for exploring the limitless possibilities of digital marketing strategies. With a newfound perspective and a deeper understanding of SEO intricacies, I am excited
to embark on future endeavors, armed with a wealth of insights and a steadfast dedication
to driving online success through effective SEO practices.

Writer of the blog

David Werner student in
Neu-Ulm University of Applied Sciences (HNU) Faculty of Information Management/
Oulu University of Applied Sciences (OAMK), Business Information Systems

The blog post is based on a thesis
Werner, D. 2024. Search Engine Optimization for Blog Sites with Book Summaries Using
buechercheck.net as an Example. Oulu University of Applied Sciences. Business
Information Systems